This includes posting jobs into groups which can be achieved so easily. Post on groupsĪs a recruiter, you should utilise every piece of functionality you can to help you attract passive candidates.

You should also make use of the pinning feature and pin your latest job or blog post to the top of the page. Everything on it needs to showcase your company and jobs and one way of doing so is to share all your blog posts and interview tips for people to read and interact with. Ensure you have all your company information on there including your website, specialities and a description of what you do. Your company page could be someone’s first impression of you so you want to make it the best it can be. If your potential candidates aren’t present then how are you going to advertise your jobs to them? Showcase your company As we mentioned in our blog post about why social media doesn’t always work for recruiters, not everyone is active or even has an account on LinkedIn so you need to think carefully about who you can target and how you’re going to do it. The first part of recruiting on LinkedIn is understanding if your potential candidates are even on there. It’s such a powerful way of networking, connecting with new people and managing your talent pipeline so it’s vital that you use it effectively. LinkedIn is an essential tool for most recruiters but not everyone uses it to its full potential.

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